Invests in UK-based early-stage companies with global ambitions, building category-winning products and teams. Focuses on brands that foster fanbases, define cultural moments, and have a meaningful purpose beyond revenue. Targets companies with engaged communities, revenue up to £10m, and plans to reach £100m+ revenue. Prioritizes brands that are movements, not just businesses, with a strong community and enriching purpose.
Preferred startup development maturity for initial funding deployment.
Premium consumer brands, platforms, and related tech solutions with global ambitions, often rebels or misfits who challenge norms.
Core thematic spaces, technologies, and target market segments of interest.
Standard financial allocation per investment round.
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